What is SEO and Why it is Important for Any Online Business?

SEO is an acronym for Search Engine Optimization. SEO is a process used to generate organic traffic on search engines for different websites that want top ranking on the first page and visibility to the consumer. Search engines are websites such as Google, Bing, and Yahoo, which are the most popular.

A websites top ranking is determined by what the search engines deem as valuable and relevant to the user. The search engine determines this by quality of content on the different websites and by how popular a website is by how many searches and clicks that are directed to that particular website. A website can become popular to users by the content it contains, on the site, the different social networking web pages it shares its message and information to, as well as blogging. SEO professionals can help a website with those services to gain visibility.

There are paid search ads and “organic”- not paid results, both do the trick of creating traffic to the website. The paid search ads are located in a highlighted menu on the very top box and the sidebar on the right side. The organic or natural results are following underneath and they are at the top because search engines scanned the content of those websites and considered them to be the most relatable and best match to the searched subject. 30% of clicks on search engine result pages are directed towards the paid search results while an overwhelming 70% of the clicks go for the organic search results. To improve your ranking on search engines, it helps to start your optimizing by your locality. So if your website/business is based in Los Angeles, you will need to optimize that word. You can read our last blog post to know how to find the best SEO Company in Los Angeles.

It is a fact that 75% of search engine users don’t bother to click on the 2nd page of the search results, I know I don’t. This is either due to laziness and/or search engines are good at what they do and list the results in a way that people find the most relevant information they were seeking. Another fact is every hour there are more than 1.4 billion searches conducted. These facts prove why search engine optimization is important in this day in age. If you have a website and want more visibility and traffic to your site it is important you seek SEO services. Organic SEO is a daily maintenance job to keep high ranking on first pages and is not a onetime promotion.

There are billions of websites on the internet, and a good way to stand out and have traffic to your website is through the benefits of SEO. SEO helps your business’ website small or large stand out from your competition. Organic SEO can result in free traffic to your website for a long time with regular and proper optimizing. Gain trust from consumers by being on the top results on Google which owns 70% of the search engine market share. SEO will help users find your website easier without knowing your website name, thus resulting in a wider reach of consumers. These are just a few of the many benefits of SEO.

There are two methods of SEO services and both must be accomplished to be number one on google search results. These methods are On Page SEO and Off Page SEO.

On page SEO is optimizing web content such as key phrases and words that are on your website to show google you have relevant and searchable content for users.

On Page Optimization Processes are:

  • Content Optimization
  • Title Tag Optimization
  • Meta Description Optimization
  • URL optimization
  • Alt tag Optimization
  • Link Optimization and etc…

Off page SEO is asking other websites to tell Google or other search engines that your website is legit and trustworthy. It’s a technical process accomplished by acquiring back links from other websites.

Off Page optimization processes are:

  • Blogging
  • Social Bookmarking
  • Directory Submission
  • Guset Post
  • Infographics submission and etc…

This brief summary should give you a quick glimpse to what SEO is and why it’s important in our browsing experience. If you have any questions write it in the comment box, and we will answer you ASAP.

Stay tech savvy, my friends.

The Benefits of SEO for your Business

Three things are certain in life, death, taxes, and advertising. In the past decade the world has become even smaller, this is mainly due to the World Wide Web which has made the world marketplace accessible with the click of a mouse. Selling on the Internet helps many businesses grow and expand, they have a larger audience than the usual walk-in customers. Every business on the web is competing for the same customers, this is where advertising, promotion and search engine optimization (SEO) comes into play. Without advertising your business will not be visible to the public, having a website alone will not bring foot traffic to your site, it is crucial to optimize your websites content if you want your business to stand out from your competitors. There are numerous search engine sites, but google is the number one search engine used by every person, so much so that “google it” has become a coined phrase. Being on the first page of google and other search engines is very beneficial to your business’ growth and visibility to the masses. Here are several benefits of SEO for your business.

SEO brings targeted traffic to your website

If you’ve ever searched something on google, you know there are more than 10 result pages for your searched term, most people don’t go past the 5th page at most.  This is where optimizing your website will guarantee that when someone searches your keywords related to your website you will be listed in the top first pages. Optimizing your website will bring in targeted traffic to your website which will result in your business outcompeting your rivals.

SEO increases sales

Once your website is optimized and its being viewed by the masses, people will start purchasing your products. The more traffic you get to your website the more sales that take place. When you website is being advertised and is on top of the search engine results this will surely create sales for your business. When people have an easy time finding the products they want to purchase, they will more than likely buy. Promoting and marketing your business online is key for E- Commerce business.

The Cost of SEO is cost effective

Some SEO related work is DIY, like all the social networking to promote your website and business and it costs you nothing but a few minutes of your day.  Although that doesn’t land you on the first pages of search engines it’s still good ol’ promotion that costs you nothing. Hiring an SEO specialist can also be affordable, it’s just a matter of hiring the right one which provides the most value. The SEO market is very dense therefore prices are very competitive.

People buy into SEO

People buy into SEO, when they see a business on the first few pages of a search engine they will more likely trust and  purchase products from the first search results. the results that are further back in the pages don’t get viewed, even if they are reputable and valuable results, people think they must not be as important or good if they’re not on the first few pages. When your  business ‘ website becomes searchable and more visible to people and search engines it becomes more desired  and recognized and will consistently be on the first few pages of search engines. When your business implements SEO techniques, your online presence will grow and attract more customers to your website. People are always tricked by advertising and also want instant results rather than to continuously search page after page for results.

If you want your business to be on top of search engine result pages you must implement a SEO strategy. The benefits are endless and worth every penny. People are looking for your business so why not help them find you to help your business grow.