Three things are certain in life, death, taxes, and advertising. In the past decade the world has become even smaller, this is mainly due to the World Wide Web which has made the world marketplace accessible with the click of a mouse. Selling on the Internet helps many businesses grow and expand, they have a larger audience than the usual walk-in customers. Every business on the web is competing for the same customers, this is where advertising, promotion and search engine optimization (SEO) comes into play. Without advertising your business will not be visible to the public, having a website alone will not bring foot traffic to your site, it is crucial to optimize your websites content if you want your business to stand out from your competitors. There are numerous search engine sites, but google is the number one search engine used by every person, so much so that “google it” has become a coined phrase. Being on the first page of google and other search engines is very beneficial to your business’ growth and visibility to the masses. Here are several benefits of SEO for your business.
SEO brings targeted traffic to your website
If you’ve ever searched something on google, you know there are more than 10 result pages for your searched term, most people don’t go past the 5th page at most. This is where optimizing your website will guarantee that when someone searches your keywords related to your website you will be listed in the top first pages. Optimizing your website will bring in targeted traffic to your website which will result in your business outcompeting your rivals.
SEO increases sales
Once your website is optimized and its being viewed by the masses, people will start purchasing your products. The more traffic you get to your website the more sales that take place. When you website is being advertised and is on top of the search engine results this will surely create sales for your business. When people have an easy time finding the products they want to purchase, they will more than likely buy. Promoting and marketing your business online is key for E- Commerce business.
The Cost of SEO is cost effective
Some SEO related work is DIY, like all the social networking to promote your website and business and it costs you nothing but a few minutes of your day. Although that doesn’t land you on the first pages of search engines it’s still good ol’ promotion that costs you nothing. Hiring an SEO specialist can also be affordable, it’s just a matter of hiring the right one which provides the most value. The SEO market is very dense therefore prices are very competitive.
People buy into SEO
People buy into SEO, when they see a business on the first few pages of a search engine they will more likely trust and purchase products from the first search results. the results that are further back in the pages don’t get viewed, even if they are reputable and valuable results, people think they must not be as important or good if they’re not on the first few pages. When your business ‘ website becomes searchable and more visible to people and search engines it becomes more desired and recognized and will consistently be on the first few pages of search engines. When your business implements SEO techniques, your online presence will grow and attract more customers to your website. People are always tricked by advertising and also want instant results rather than to continuously search page after page for results.
If you want your business to be on top of search engine result pages you must implement a SEO strategy. The benefits are endless and worth every penny. People are looking for your business so why not help them find you to help your business grow.