Local SEO Tips for Small Business

Search engine optimization and promotion is a process of improving a website’s ranking on leading search engines pages. On one hand, it is vital for multinational firms to rank well on global result web pages but on the other hand small businesses usually do not have proper funds required to compete on a huge scale. Even if the efforts are put and invested till end, they prove less fruitful as small businesses cater to a small territory. This is one of the main reasons that these kinds of businesses highly invest in local SEO and endeavor to improve the rankings for particular niches in which they are dreaming and catering into.

Local search engine optimization assists businesses and enterprises in ranking higher and at top notch results for specific pages, regions and areas. Websites that overrule the search engine rankings enjoy bigger chunks of traffic volume, and this in direct leads into raised and enhanced business for companies across the world. The following mentioned local SEO tips will for sure help firms in ranking good in most of their regions and arenas.

  • Get in touch with local online communities – Try to grab as much information as possible about local online communities as could be possible. Find out the sites and directories that discuss about the same and research an entire list about them and begin communicating with them. In addition, make sure to include appropriate links to your business website that could help in getting relevant back links helpful in increasing website’s search rankings.
  • Highlight your business – The search engines allow free listing of companies and businesses. This kind of service is significant especially for local SEO rankings and businesses. It would be easier for your customers to find and look out for your business, services including name, address, website UTL and contact number. Along with assuring that the information provided is accurate and up to date, your users can send reviews about your business.
  • Update information – If the domain name of the site is same as your existing business address, it should be updated and it is vital for local search engine rankings as well.
  • Keep applying normal SEO approaches – Normal search engine optimization techniques assists in grabbing maximum and optimal number of links to your website. Continue with this activity in the long run to gather good rankings in local search results too.
  • Focus on all leading search engines – Though Google share the maximum number of market share of search engines, there are many users search for information at other search engines as well. A good and better approach to start is by registering on your website the other search engine rankings.
  • Encourage others to leave reviews and feedbacks – Customers who used to review and search your business online are also likely to keep the positive reviews coming particularly from the customers who are gratified with your work.

Hopefully, all above mentioned tips will help with your small business SEO endeavors and approaches.

Stay tech savvy, my friends.

What is SEO and Why it is Important for Any Online Business?

SEO is an acronym for Search Engine Optimization. SEO is a process used to generate organic traffic on search engines for different websites that want top ranking on the first page and visibility to the consumer. Search engines are websites such as Google, Bing, and Yahoo, which are the most popular.

A websites top ranking is determined by what the search engines deem as valuable and relevant to the user. The search engine determines this by quality of content on the different websites and by how popular a website is by how many searches and clicks that are directed to that particular website. A website can become popular to users by the content it contains, on the site, the different social networking web pages it shares its message and information to, as well as blogging. SEO professionals can help a website with those services to gain visibility.

There are paid search ads and “organic”- not paid results, both do the trick of creating traffic to the website. The paid search ads are located in a highlighted menu on the very top box and the sidebar on the right side. The organic or natural results are following underneath and they are at the top because search engines scanned the content of those websites and considered them to be the most relatable and best match to the searched subject. 30% of clicks on search engine result pages are directed towards the paid search results while an overwhelming 70% of the clicks go for the organic search results. To improve your ranking on search engines, it helps to start your optimizing by your locality. So if your website/business is based in Los Angeles, you will need to optimize that word. You can read our last blog post to know how to find the best SEO Company in Los Angeles.

It is a fact that 75% of search engine users don’t bother to click on the 2nd page of the search results, I know I don’t. This is either due to laziness and/or search engines are good at what they do and list the results in a way that people find the most relevant information they were seeking. Another fact is every hour there are more than 1.4 billion searches conducted. These facts prove why search engine optimization is important in this day in age. If you have a website and want more visibility and traffic to your site it is important you seek SEO services. Organic SEO is a daily maintenance job to keep high ranking on first pages and is not a onetime promotion.

There are billions of websites on the internet, and a good way to stand out and have traffic to your website is through the benefits of SEO. SEO helps your business’ website small or large stand out from your competition. Organic SEO can result in free traffic to your website for a long time with regular and proper optimizing. Gain trust from consumers by being on the top results on Google which owns 70% of the search engine market share. SEO will help users find your website easier without knowing your website name, thus resulting in a wider reach of consumers. These are just a few of the many benefits of SEO.

There are two methods of SEO services and both must be accomplished to be number one on google search results. These methods are On Page SEO and Off Page SEO.

On page SEO is optimizing web content such as key phrases and words that are on your website to show google you have relevant and searchable content for users.

On Page Optimization Processes are:

  • Content Optimization
  • Title Tag Optimization
  • Meta Description Optimization
  • URL optimization
  • Alt tag Optimization
  • Link Optimization and etc…

Off page SEO is asking other websites to tell Google or other search engines that your website is legit and trustworthy. It’s a technical process accomplished by acquiring back links from other websites.

Off Page optimization processes are:

  • Blogging
  • Social Bookmarking
  • Directory Submission
  • Guset Post
  • Infographics submission and etc…

This brief summary should give you a quick glimpse to what SEO is and why it’s important in our browsing experience. If you have any questions write it in the comment box, and we will answer you ASAP.

Stay tech savvy, my friends.

How a Web Design Company can help you to Grow Your Business Online

We live in a digital world whether we like it or not. All the businesses, shops, companies, stores that you used to shop to physically are now shoppable in the comfort of your own home through a magical port called the World Wide Web. Consumers nowadays shop online for just about everything under the sky, and before going out to shop they will first research online where to find the product or service they need. This makes having a website for your business a crucial business decision and investment.

When you have a business to run, you want to be visible and market yourself to the masses, but if you don’t have a website, you are losing out on a huge market. Having a website is a great tool to market and expand your business.

The way you present your business online is very important, customers have a lot more options for buying products/goods/services when shopping online because the world market is at their fingertips. If you want your business to stand out from your competition, you need to make your website visually appealing as well as easy navigation. Web design experts have enough experience to know what looks good and how to easily navigate a website, so they know what a consumer likes about website designs.

Heroes & Geeks in Los Angeles specializes in all shapes and forms of web design. Creative Eye, the department solely in charge of web and graphic design does a lot more than make a website work well and look great. We also offer complete web development capabilities, from creating a simple static single page of plain text to complex web-based internet applications, electronic businesses and social network services. So whether you have an idea for an online business, plan to grow an existing business online or just want to update your own website, a web design company can help you to grow your business online.

Website Development services include the following:

  • E-commerce-a website capable for online shopping
  • Web design-creating an eye appealing storefront online
  • Database driven website design-a website focused on showcasing images and description of products
  • Custom blog design
  • Client-side/server-side coding
  • Bulk emailing solutions

Security and authentication for user protected web sites is a MUST, especially with hackers on a prowl through-out the web. Heroes and Geeks is up to speed with the latest web technologies including PHP, AJAX, Python, Django, DHTML, MySQL, Apache and Linux. Which if you don’t know too much about web development, it’s code for ‘pretty much everything you’d expect.

A web design company can help you to grow your business by creating a user friendly website. When you have a well functioning website, consumers will want to revisit your site if you are providing a product or service they are looking for. This creates more awareness for your business and potential customers through the web.

Stay tech savvy, my friends.

How to Find the Best SEO Company in Los Angeles

In today’s challenging and technological world, SEO services have become one of the most vital facets not only helpful in making an online business visible but also famous and well known on World Wide Web. SEO attributes have the potential and capability to boost the ranking of a website in leading search engines and is extremely competitive in this internet marketing era. Along with responsible for giving a valuable insight to a business, effective SEO strategy can actually makes a business lucrative and profitable. There are many SEO company in Los Angeles using a number of methods and techniques not only to help people in improving their business’s site rankings but also in gaining profits.

Though picking one of the best SEO Company out of the mass is quite a challenging job to do. One should always keep a keen eye on what techniques and approaches they are using and how they would help your business to boost rankings. If you are looking around for SEO services in Los Angeles and its surrounding cities, Heroes, Geeks & Designers would be recommended as a wise investment for your business and could deliver optimum results in accord and specific to your business prerequisites. In general, Los Angeles is highly popular and well known for many SEO firms well versed in providing SEO solutions to a wide base of clients worldwide.

The reasons to pick services from Los Angeles’s SEO service providers could be umpteen and one can actually find multiple methods regarding the same in this post. Along with applying integrated tools, techniques and strategies of SEO, the best-in SEO companies make use of the following methods to make the business well known and popular on different search engines.

  1. Website Links – By making use of those site links that has a good and better ranking in highly famous and well researched sites, Los Angeles SEO firm’s helps to improvise the rankings of websites.
  2. Blogging – Helpful in improvising website ranking, blogging is one of the vital approaches that can’t be ignored in this internet era, as an online business demands to reach zillions of people and make it famous and well known.
  3. Social Media Marketing – Social media websites are an effective medium to get in touch with umpteen numbers of people in less time so search engine marketing experts use this tool to make a business more visible and searchable.
  4. Content – Content is the king of marketing and plays a vital role. Been a well known fact that website and SEO ranking gets a boost if the service providers are making use of original, intuitive and creative content at regular intervals.
  5. Integrated Applications – SEO experts in Los Angeles makes use of integrated SEO applications to gain better rankings including infographic submission, guest posting, web 2.0, social bookmarking, directory submission, forum posting, article submission, RSS feeds, content sharing etc.

Using effective and integrated SEO strategies, a website gets better and good ranking at internet platform. And in Los Angeles the best and top notch SEO service providers(Heroes and Geeks) makes use of all such services to enhance the website rankings on search engines.

6 Web Design Mistakes to Avoid and Tips to Consider when Designing Your Website

Small businesses need a digital storefront in order to market their goods and services to a wider audience. Unfortunately some companies opt for the do it yourself web design layouts and cause more harm than good. Investing in a web designer can save your time and ensures that your website will have the most current design features as well as being easy to navigate for the user. Below is a list of web design mistakes to avoid, and tips to consider when designing your website.

1. Too much content/graphics- The old saying “less is more” should be considered when creating your website. You want to simply announce what it is you are selling, promoting or servicing. You don’t want your customer to be bombarded with too much information that it scares them away,

Too much content or flash graphics also don’t display so well on smartphones and the like, which most users are using these devices to search things these days. A website should be user friendly, which means it is easy to navigate and get the right information quickly without clutter.

2. You get what you pay for- When hiring a web designer do research on how to get quality web design service. Make sure the designer has a quality portfolio to show you examples, and skill level, and make sure his service fee is in the market range. If you hire a cheap designer, know the quality will also be cheap. Do some research before hiring a designer, know what type of web design you’re looking for so you won’t be overcharged, and you don’t receive a poor product.

3. DIY route- Some people choose to create their own websites without having the knowledge and thus creating a bad image/brand of their business. Your website is the face of your business and for your future customers it will be the only impression of your business, so unless you’ve had web design experience, don’t do your own site and create a bad impression.

4. Not knowing your audience- Research the demographics interested in your product/service and then build and design your site on your findings. Your website should be designed to our target audiences preference. If your audience is young and techie, your website design should be programmed to be viewed on all types of electronics from pc to cell phones and tablets and more geared to videos and images. If your audience is older, the layout and fonts should be clear and easy to navigate from page to page. It’s important to create the best viewing experience of your website to your target customers.

5. Outdated content- A website is not done once the design phase is over. Like the storefront of your business, when business information changes or upgrades so should your website. If a customer comes across your website with outdated content they will think your business is inactive which will result in loss of sales.

6. Lack of call to action- Design the website so the customer can figure out how to navigate from your home page to your contact page. Know what your customers want to do on your website. Do you want them to buy your products, subscribe to your blog/newsletter, or have them contact you, or just leave comments. Create different forms of call to action features to better interact and communicate with your customers.

These web design mistakes are avoidable if you do some research and hire a reliable web designer. Its important to have a good website since it is a vital way for small business to market and brand their business to the masses.


The Benefits of SEO for your Business

Three things are certain in life, death, taxes, and advertising. In the past decade the world has become even smaller, this is mainly due to the World Wide Web which has made the world marketplace accessible with the click of a mouse. Selling on the Internet helps many businesses grow and expand, they have a larger audience than the usual walk-in customers. Every business on the web is competing for the same customers, this is where advertising, promotion and search engine optimization (SEO) comes into play. Without advertising your business will not be visible to the public, having a website alone will not bring foot traffic to your site, it is crucial to optimize your websites content if you want your business to stand out from your competitors. There are numerous search engine sites, but google is the number one search engine used by every person, so much so that “google it” has become a coined phrase. Being on the first page of google and other search engines is very beneficial to your business’ growth and visibility to the masses. Here are several benefits of SEO for your business.

SEO brings targeted traffic to your website

If you’ve ever searched something on google, you know there are more than 10 result pages for your searched term, most people don’t go past the 5th page at most.  This is where optimizing your website will guarantee that when someone searches your keywords related to your website you will be listed in the top first pages. Optimizing your website will bring in targeted traffic to your website which will result in your business outcompeting your rivals.

SEO increases sales

Once your website is optimized and its being viewed by the masses, people will start purchasing your products. The more traffic you get to your website the more sales that take place. When you website is being advertised and is on top of the search engine results this will surely create sales for your business. When people have an easy time finding the products they want to purchase, they will more than likely buy. Promoting and marketing your business online is key for E- Commerce business.

The Cost of SEO is cost effective

Some SEO related work is DIY, like all the social networking to promote your website and business and it costs you nothing but a few minutes of your day.  Although that doesn’t land you on the first pages of search engines it’s still good ol’ promotion that costs you nothing. Hiring an SEO specialist can also be affordable, it’s just a matter of hiring the right one which provides the most value. The SEO market is very dense therefore prices are very competitive.

People buy into SEO

People buy into SEO, when they see a business on the first few pages of a search engine they will more likely trust and  purchase products from the first search results. the results that are further back in the pages don’t get viewed, even if they are reputable and valuable results, people think they must not be as important or good if they’re not on the first few pages. When your  business ‘ website becomes searchable and more visible to people and search engines it becomes more desired  and recognized and will consistently be on the first few pages of search engines. When your business implements SEO techniques, your online presence will grow and attract more customers to your website. People are always tricked by advertising and also want instant results rather than to continuously search page after page for results.

If you want your business to be on top of search engine result pages you must implement a SEO strategy. The benefits are endless and worth every penny. People are looking for your business so why not help them find you to help your business grow.